Logotype and Annual Report
Moonport is a commercial space shuttle created by Boeing that will redefine the future of travel. To inform the public, an annual report was created to showcase the shuttle. The annual report layout and design was inspired, not only by Boeing as a company, but also by the children’s book, “Goodnight Moon”. The Moonport shuttle was created by the combination of these two concepts. The wordmark for the Moonport was a design based on a diagonal grid to reinforce movement and travel. Although the annual report contains all the information typically found in an annual report, it also includes elements of the children’s book through rhyming that helped inspire the shuttle’s creation.