Branding and Packaging
Wild Spirit is a brewery located in Golden, Colorado. The Wild Spirit brand is representative of Colorado’s outdoorsy, animal-loving culture. Each of the brewery’s ales is labeled with a specific animal spirit. The consumer is able to select a beer by either the animal that they resonate with or by the type of beer they prefer. All the branding materials, including the label, bottle, bag and coaster are based off the natural beauty within the state of Colorado from the color palette to the materials used. Wild Spirit Brewery invites all beer drinkers to find their inner animal spirit.